Knowledge or Know-How?

By Robert Middleton - Action Plan Marketing

We all know way too much. And yet we want to know more.

And it seems that information is being generated in even larger volumes than ever before. Keeping up is impossible. Just try to link to a fraction of the blogs, resources, news items, articles and videos linked in the average Twitter feed over an hour or two.

That information alone could swamp you for days.

So we have this sense that we're getting behind. If we don't know the latest trend, marketing technique, inside scoop or insight from the latest guru, we feel inadequate.

So here's some news for you:

You don't need more information or knowledge. What you need is a way to apply what you already know. After all, once you've read those 19,583 links from Twitter are you really smarter, more capable, or more successful?

I doubt it.

We need to think about and filter information differently. And this starts with what we really need to both know and master in order to become more capable and successful.

We need to distinguish between collecting information and applying that information. Let me give you an example.

You can spend several hours consuming online information very randomly as it comes to you through email, Facebook, Twitter and Linked in. But this isn't much better than watching television.

The impact is minimal.

Or you can spend that same number of hours studying information on that subject, making a plan, and actually putting something into action. Now you've developed a useful skill that you can use for years to come.

For instance, you can decide you want to learn how to get more speaking engagements and leverage those speaking engagements to attract more clients.

Or you might take cooking lessons (instead of the food channel) or go on a vacation to a place you've always wanted to visit (instead of watching the travel channel).

Everyone complains that they don't have enough time for their marketing or quality activities. But they rarely see how much time they're frittering away collecting useless information.

Not only that, processing too much information not only triggers overwhelm but stress and exhaustion. And the more we think we can't live without it, the more we're addicted to it.

My suggestion:

Go on a very restricted media diet for a month. Spend no more than half an hour every day on social media sites and the Internet. Don't watch more than an hour of TV. Don't read most magazines and even most books for a whole month.

You'll discover that you have a whole lot of time on your hands to invest in more productive activities. Spend that time only reading or studying information that you can take action on.

Or spend that time on activities that engage, enliven and uplift you: Exercise, quality time with friends, gardening.

By the end of the month you'll have built skills that you can profitably apply for the rest of your career. And you'll have spent some of your spare time building memories that last a lifetime.

Good luck. I promise it will pay off!

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The More Clients Bottom Line: Start to realize that gathering more information is getting you nowhere. At best, it's entertaining you. Instead, you want to put your focus on applying information to build skills you can use for a lifetime. Substitute one for the other and you'll find you have all the time you need to become a more successful and fulfilled person.

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Are you ready to go on a restricted media diet for at least one month? Tell us your plan of what you will learn instead. Please tell us on the More Clients Blog by clicking on the Comments link below.

Comments

[bike clothes]

Go on a very restricted media diet for a month. Spend no more than half an hour every day on social media sites and the Internet. Don't watch more than an hour of TV. Don't read most magazines and even most books for a whole month.

You'll discover that you have a whole lot of time on your hands to invest in more productive activities. Spend that time only reading or studying information that you can take action on.

[Mike Murray]

This is one of the most practical pieces of advice I've read in a long time. Thank you.

[Liz Guthridge]

Good points, Robert. For those of us who suffer from FOMO (Fear of Missing Out), it's easier said than done to wean ourselves from the wealth of wonderful information out there.

[Kenn]

It's sooooo easy to want to know more ... for me at least. I like learning.

I find at times that the search for more info is a sort of procrastination.

For what it's worth. Good post RM.

[Dorothy Lynn]

Robert,
The temptation to surf is great--like being dropped in the middle of a candy store and you're all alone there with no one to stop you. I've noticed that many blogs, sites, etc. are repetitive. They tell us what we already know (even if we don't always DO what they suggest.)The problem is, they are always there, day after day, actually minute by minute in some cases. It is so tempting to just have a quick look and there goes an hour. Thank you for bringing the subject to our attention, so that maybe we can begin to monitor ourselves a bit. I'll still always open your blogs.

[Patricia Proctor]

This is totally what I need again. A good example I have is that I have been wanting to do some simple tutorial videos for web design clients.

I had an older version of Camtasia that I had used to do these before but my "BUY THE LATEST AND GREATEST" mindset was telling me I really needed to fork out a couple more hundred dollars to do a good job.

Wrong.

Last night, I used the old version - and it worked just fine. I didn't spend any more money and I didn't spend any more time learning the updated version.

[David]

Hi Robert,
Great post, another approach is to create a river of information that delivers to you only the most relevant information on a daily basis from your social media feeds. There are a few tools out there that can help present the outcome such as paper.li. You should include information on competitors, industry news, thought leaders that can be found in blogs, newsletters, twitter streams and news feeds. Create and filter the feeds then you can consume them on the spot or save them for a quieter time.
In this way the information is not so overwhelming and you have time to think as well as get some work done.
Keep up the good work.
David Duncan
www.wsigotwebsolutions.com