Stimulation - Intention - Implementation

By Robert Middleton - Action Plan Marketing

This week, 1,772 people requested my Marketing Plan Workbook and opted-in to the More Clients eZine. That's a record for me in the 14th year of writing More Clients.

In fact, more people have joined my list in the past 6 weeks than had in the previous 9 months!

How did this happen?

At the beginning of June, I hired Rob Goyette as an online marketing coach to help me grow both my More Clients list and my Marketing Club.

I'm not sure how to describe what Rob and I did together. For one, I'm not great at being coached. I spent a lot of time explaining what I wanted to do and a lot of time telling him what I wouldn't do (No hype or BS).

And every week for about three months, we brainstormed and emerged with a number of promising ideas. We tried a few that bombed and then tried some more. in early July I made some dramatic changes to my home page and my opt-in rate tripled.

Then we worked on inviting more people to try out the Marketing Club. We hit on an approach that got more new members in one month than I had gotten in the six previous months.

But what had really changed is that my marketing got re-ignited by working with Rob. And the key wasn't necessarily learning some magic techniques (although Rob has these aplenty).

The key was: Stimulation - Intention - Implementation.

Rob stimulated my thinking. He threw all kinds of ideas at me and got my brain cells reactivated. This is one of the most important things a coach can do.

This helped me reconnect with my intention to have 1,000 members in the Marketing Club by the end of this year. I don't know if I'll make it (we're at about 700 now), but I'm playing it like a game with high energy and lot of fun.

Implementation isn't exactly an issue for me. When I get an idea, I run with it. With lots of ideas, I was like a man on fire. I wrote reports, created teleclasses, set up partnerships, and created a whole new foundation for my business.

I think the question we all need to ask ourselves is: "What do I need to do differently to move my goals forward?"

Doing things the same way just won't cut it. Settling for the same old strategies that got you where you are now will not get you where you want to go next.

Ask yourself" "What do I really want in my business and my life? If I reach my goals, what difference will it make? If I don't reach my goals, what will it cost? What is my plan to get where I want to go?"

And perhaps, most importantly, "Who will I get to help me on my journey?"

The dumbest thing you can do is to go it alone. And I'm living proof. Any time I've hired someone like Rob to propel me into action, my results have gone through the roof. Certainly the investment has paid off many times over.

If you've been reading this eZine for some time, or even if you're a brand new subscriber, I invite you to take a bigger risk in the coming year. Set some bigger goals, take some bigger risks and get someone to challenge and push you to bigger results.

Thanks, Rob. You made a big difference!

By the way, if you want to talk to Rob about how he can help you - especially in the area of online sales, look him up on Google or send me an email and I'll send you his contact details.

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The More Clients Bottom Line: If you don't do something differently in your business it's not likely to change. You can wait around or you can take action. I recommend getting all the help you can get. Just because you're an "Independent Professional" doesn't mean you have to do everything on your own.

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What are you going to do to accelerate your results in the upcoming year? Please share your answer on the More Clients Blog by clicking on the Comments link below.

Comments

[Joseph Geraghty]

Hi All,

I just spent two days on an accreditation course Happines at Work. Really had a great time and as a subject it is very much worth exploring. However, I really enjoyed the sharing of the story of the lass who changed her audio logo and things started to happe. Building on that and for the Irish market, I have tweaked her audio: I work with entrepreneurs to help them transition from recession to sustainable growth.

Thanks for sharing it really does help. Joseph

[Mary Westheimer]

Rethinking and long-term planning is exactly what we're doing right now at Kevin Caron Studio (Kevin is a sculptor who works in formed steel.

As the economy regains its equilibrium, we're using the time to work with a consultant who is helping us plan and implement a move into new markets and increasing price per sale. When the economy regains its feet (and it will), we will already be off and running.

Thanks for the confirmation of this direction and all of your great insights and advice.