These days, I'm putting a lot of emphasis on things like high-end programs and thinking big. For me, and for those in my Marketing Mastery Program, this has yielded some amazing results.
When I was looking at the monthly report of one of my Mastery participants, I saw that she had more than tripled her income in just one year.
In the course of the program, three people have completed books, while others have sold programs at a higher rate than ever before. And most are looking at their businesses in a completely new way.
Do you want big results in your business?
Actually, we all say we want big results. But then we get stopped, over and over again. We think we are stopped by circumstances, by other people, by bad timing and bad luck.
This is never the case. We only stop ourselves.
What is observably true is that we let ourselves be triggered by circumstances. We have an idea, a goal, a plan and we start to put things into action. And then something happens.
A teleclass gets poor results, or someone doesn't return a call, or a new service you developed generates very little interest or response. Those are the triggers.
What gets triggered are thoughts and emotions.
And when a trigger happens, you can go in one of two directions: You can become identified with the thoughts and emotions or you can dis-identify with the thoughts or emotions.
Identification: "Nobody is interested in what I have, I'm a terrible marketer, I'll never make this work. Why did I bother to try this in the first place? There's no way it will ever work."
We've all been there; and we can get stuck there for a long time.
Dis-Identification: "That's interesting that I didn't get the response I wanted. I need to find out more about what happened. Is it the message I sent out? Perhaps it's the timing? Let me take a closer look at my plan and the letter, make some changes and give it another try."
From this place, we're back on the horse in minutes.
Sounds simple, doesn't it? It's not!
Unfortunately, most of those triggers are hard-wired. Something happens that opposes your plans and, before you know it, you're upset and ready to give up. It wasn't a conscious choice, but an automatic reaction.
To dis-identify from our triggers takes a tremendous amount of intentional, conscious work. It takes stopping and thinking instead of reacting. It means taking responsibility instead of blaming. It takes focus and waking up instead of falling asleep.
But if it's so hard, is there a way to actually do it?
Someone once said: "Environment is stronger than will."
Our wills are pathetically weak. We try to dis-identify when we are triggered, but we are so trained to identify that it usually takes tremendous effort and endless repetition to get past old patterns that hold us back.
So good luck with the "WILL approach"!
What makes the biggest difference for most of us is a change of environment. And there are many ways to do this. A change of environment can mean adopting different systems, the support of others, individual coaching, or group programs.
Different Systems
Think of a recipe. If I asked you to bake a chocolate cake from scratch, you'd probably end up with an icky, inedible mess. A recipe creates a new environment - a time-tested path to success. Follow the chocolate cake recipe and, with a little experience, you'll have a delicious cake to show for your efforts.
This is the purpose of the Marketing Club, for instance. It's full of time-tested marketing recipes that you can easily follow.
Support of Others
Support can provide methodologies, such as recipes, but can also provide the emotional support to keep you going despite the triggers. "Yeah, I've been there before. It's discouraging when a marketing approach doesn't work. But maybe it just needs some fine tuning. Let's look at the possibilities."
Mastermind groups are great for this. I'm always in a mastermind group that gives me frequent reality checks.
Individual Coaching
Working with a guide who is committed to your aim and who is not identified with your triggers is also a powerful way to go. You still need recipes, the how-tos for producing results, but a coach can keep putting you on the right path.
Group Programs
These are my favorite, because they combine all of the above. They provide the how-to recipes, the support and the coaching. I've found that a good group program can get you thinking big and make sure you follow-through on your dreams.
Which approach will you choose? Here are two options:
The More Clients Bottom Line: Getting triggered when you fail to reach your goals is a given. It happens to everyone. To dis-identify with the triggers you need to understand your limitations and change your environment to one where you get the support and systems needed to stay on track.
What support will you get to stay on track this year? Please share on the More Clients Blog by clicking on the Comments link below.
Very thughtful. That sums it up exactly. Happy to be in your marketing club.
Craig Jennings
[email protected]
Posted by: Craig Jennings | January 19, 2010 at 03:57 AM