The Perfect Marketing Strategy

By Robert Middleton - Action Plan Marketing

If someone was to ask me what the most important thing to do in marketing a professional service these days, I might suggest a number of marketing strategies.

But what I'd emphasize, above all else, would be taking action on something, anything and not worrying if it was perfect enough.

Last last year I had an imperfect idea to launch some kind of membership service to provide marketing information and support to my More Clients subscribers.

Then I designed an imperfect Club and launched it.

I sent imperfect emails to announce it. I put on imperfect teleclasses to promote it. I did imperfect interviews with marketing experts. I led imperfect coaching calls with members. I tried several imperfect introductory pricing strategies. And the Club members are getting imperfect results.

I now have about 650 members, and that's perfect!

I will continue in my imperfect ways.

I just designed imperfect Mastermind Groups for the Club. And no doubt I will manage those imperfectly as well. (Club members, take a look and let me know.)

If you are waiting to do things perfectly before you get started, you may just be a perfect idiot! Perfection is something you strive for, realizing it is never reached.

And since this is Labor Day and I want to take off a little early today, I'm making today's eZine imperfectly short.

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The More Clients Bottom Line: Got a marketing idea? Jump in and do it imperfectly. Your imperfect idea with the imperfect plan and the imperfect implementation may just attract all the clients you need.

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What do you do imperfectly and get great results anyway? Please share on the More Clients Blog. Just click on the Comments link below.

Comments

[Magnaflow Catalytic Converters]

interesting converter and conversions thanks

[Magnaflow Catalytic Converter]

what a great strategy thank you for sharing this

[JB]

Thought you'd get a kick out of this

City Slickers - Finding your one thing

http://www.youtube.com/watch?v=2k1uOqRb0HU

[Make Money on Internet]

Marketing strategies have been always the key concern to bring your products and services to the direct market in easy ways .

[Nancy Francisco]

Thanks Robert. Your message really hit home for me.

Even though more subsequent imperfection came your way then you would have wished for, I love how you so honestly share your own process in your own work. Through your honest writing, you make yourself very real, and making "mistakes" part of what it is to be living and breathing.

This makes your messages come alive, and awakens in me the notion that even though you are in a whole different place in the marketing process then I, your basic challenges are the same, and this perfection thing will never really go away sometime in the future, without my dismissing it now.

Your message also deflates the image that others are "better prepared" then I, and that waiting to start when I am ready, is nothing but my own inner resistance.

I got into action last week, and followed through creating an imperfect promotional gathering, with not enough or the right kind of people, trying to present too much material, and starting to invite people too late.

I felt deflated at the result for a few days, but doing it got me to plan much more clearly what I will now do the next time to make it more of what I want.

I am back into action, working on creating another one in a couple of weeks, with much more momentum and clarity then I would have had, had I canceled and just given up, and never acted at all.

Thanks Robert.

[Siobhan]

This was awesome! Love it!

[Maria Pinochet]

Thanks for reminding us that a “best” solution is perfectly capable of achieving the desired results. After all, even when we arrive at the highest degree of quality possible - the elusive perfect product – the judgment only stands till the next time you evaluate your work or get customer feedback or consider a different point of view. …or… you get the idea!

[owldanceandmoon.wordpress.com]

Exquisitely timed! I once just sent out a bunch of e-mails to friends and various other contacts re: coaching--sans website and all of the things you need to be "perfect" in marketing--and I've gotten ongoing coaching clients that way. Thanks for the reminder--

[Gloria Rand]

I still get nervous giving my 30-second elevator pitch, and sometimes stumble to get my words out - yet I'm still able to get my point across, and people still hire me!

[John]

Action virtually always beats waiting until the absolutely perfect plan or action is devised. Until someone actually tries out a new idea, there is no way of knowing if or how well it will work.

Robert, your blog post is great advise for all of us perfectionists who too often delay that "getting started" action,

[Mary Jane]

Thanks. It's definitely time to "just do it."