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ACTION PLAN MARKETING

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February 05, 2009

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Kimmo Linkama

Sorry I'm being a Doubtful Thomas, but there are a few things I don't get about Facebook and Twitter.

All I have seen on Facebook are people who are frantically gathering more and more people into their "friends" list.

Twitter gives you 140-character slots to change the world. Big deal. 140 characters lost in the ocean of zero-value babble.

To create a meaningful and commercially useful presence on either one, you would need to really inundate the service with your messages. Hey, I'm a one-man business, I need to do some work for my clients too.

I can already hear someone in the back row shouting "Do it on your free time then". What free time? If I spend X hours a day for client work and the rest tweeting (who the heck invented this terminology?) or trawling for "friends" or posting news, articles, advice, messages, useful links and what-not, where's the free time?

Maybe I'm just too old-fashioned to get carried away by every new gizmo.

But here's the good news: Convince me otherwise! I'm all open to opinions and advice.

Lewis Green

Robert,

Good plan. The best part of it happened before you wrote it down, I believe. Smart marketers such as yourself clearly understand that tools aren't likely to maximize their potential without careful planning.

Before I began Tweeting, I, too, created a plan but did not publish it because I so often discuss planning that I felt my overall social media and social networking plans covered all the tools, including Twitter, and I have blogged about the bigger plans on several occasions.

Like you, I believe marketing must be practical, sensible and measurable for a business and should deliver results. To that end, planning is a necessary first step.

By the way, I am now following you on Twitter.

Lewis

Charles Dominick, SPSM

Responding to Hendry's comment: Actually, there are marketing advantages to having your blog and your main site on a separate domain. I have two separate domains and will never change that.

I agree with what you are doing, Robert.

Hendry Lee

Robert, if blogging is part of your social media strategy, by all means setup a new blog on your own domain.

I proposed this before via email and you rejected it. But let me give it a shot once again.

You need it for search engine leverage, branding and so on.

Perhaps a word from Seth Godin can persuade you into making that migrate. ;)

http://www.problogger.net/archives/2006/07/09/what-would-i-do-different-if-i-had-to-start-my-blog-over-seth-godin/


Robert Middleton

HI Susan,

"With that said, I take issue with your number 5 policy, which came across as a a bit smug--which is the opposite of who you are."

Well, it's just that I'm following people and every other tweet is a quote from some wise person. I just don't get it. How does that help their brand? Once in awhile, no problem, but as an ongoing thing? I guess there are a lot of tweets that don't make a lot of sense to me. That's OK, but I'm not very interested in following that.

My byword is: "Share Real Value!"

Cheers,
Robert

Alaia

Greetings, I am actually following you on Twitter, I found you through someone else's post and thought your information looked interesting and that it would be beneficial to me and my clients for me to learn from you. In light of your recent posts on your intentions for Twitter and your trouble with twitter link I will step back and check with your site occasionally. I am new to Twitter and while I don't find the need to tell my followers each move I make I do find that I gain useful information from the "social" aspect of Twitter. I look at it as a friendly means of creating community of interesting people. It adds a warmth to business interactions and allows me to get to "know" something about the people that I potentially wish to do business with. Otherwise I could just as easily Google key words and use whomever pops up.
I wish you the best with your Twitter experience and you other endeavors.
Blessings
Alaia

Susan Parker

Hey Robert,

I liked reading your Twitter policies and found them helpful.

One of the beauties of Twitter is that people are free to put their own stamp on it in their Tweets.

With that said, I take issue with your number 5 policy, which came across as a a bit smug--which is the opposite of who you are.

I love seeing quotes from great thinkers that some people Tweet. Quotes can be really inspiring and sometimes just what you need when you're dragging or discouraged about something like marketing.

I also like to see people's "wisdom" and don't see it at all as some annoying guru type spouting from on high.

For example, I may use Twitter as a way to list my top 101 tips for clear thinking, which is my company and brand. I think there's value to that for people and a way to give them a taste of what I offer.

I know that those were your policies but as an "info-guru" your policies could carry a lot of weight with others.

All this is to say that Twitter is wide open and there's room for lots of ways to use it.

Best Regards,

Susan Parker

Robert Middleton

You're welcome Milli.

My approach to things like this is to jump in with both feet, create systems that work and then integrate it into my overall marketing plan and strategies. You need to think of your web site, blog, Twitter and every other form of marketing communication as pieces of a larger whole that are ultimately moving your business forward.

Cheers,
Robert

Milli Thornton

Hi, Robert,

I've been stalling about joining Twitter for some of the negative reasons you've mentioned above.

I'm not interested in what my friends ate for dinner or when they're going to bed! And I've never liked that online profile mania where people just seem to want the most faces on their Friend list (but they're not interested in you whatsoever, or there is no common sharing of interests).

I've seen you talking about Twitter in your newsletter lately and I was still resistant. Keeping up with Facebook and my other profiles is time-consuming enough. But something about your request in today's newsletter finally moved me to take action.

For me, your Twitter plans and policies are sensible and motivating. Very helpful and thanks for posting them.

I probably wouldn't, myself, do everything you've listed. But I'll be re-reading this blog post to help me focus my Twitter activities.

I'm still learning the basics and trying to set up a "look" for my Twitter profile. Thanks for the motivation and extra direction!

- Milli

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