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« The Marketing Comfort Zone | Main | Playing It Safe? »

April 07, 2008


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Hi Robert,

Was in a dump for a while, just did the exercise, and I feel my passion again! Man, what a powerful exercise, and so simple!

Thanks so much for this one!

All the best!

Sr. Patricia

A book that has really helped me on this is an older classic..."Feel the Fear and Do It Anyway." I just discovered it this year.. but it is so good!

Here's the link with more info from Amazon.

Louise BJ

Hi Robert - great exercise to shift perspective! I suspect that, for some people, the 'real cost' may have to be associated with something rather more painful for them to be forced out of their comfort zone. (eg. loss of income leading to not having a business - a bit drastic but definitely uncomfortable!)

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