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November 12, 2007


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Dina Beach Lynch

Alliances are the way to go, Robert, I couldn't agree more.

Not only do alliance partners allow me to better teach my members, mediators, how to market without me re-inventing the wheel, but I've also learned what matters most to me in selecting those partners.

How the potential partner interacts with me in the early stages tells me a lot about how he or she will treat my dear customers. So, I'm pretty picky.

While I don't derive the direct benefit of being able to cross-promote, this strategy does increase my overall credibility and reputation in my niche. And, it's fun. I learn an awful lot from my presenters in terms of their expertise and how they run their businesses.

If there are any professionals in your membership that have expertise that would benefit a beginning marketer (and an affiliate program) I'd love to hear from them at my website.

Many thanks as always, Robert, for the rich content.

Dina Beach Lynch
Mediation Marketing Mensch

John Maver

Alliances can be magic, particularly for single proprietors or small groups which covers most of us. I have found with the Maver Management Group which does business acceleration consulting that alliances have had the following magic and benefits:
1. They enable me to focus on my core competencies which are identifying issues and opportunities for my clients and then creating the business and strategic plans to take advantage of them to drive the business forward.
2. Alliances extend the services I can offer to my clients.
3. In doing so it provides a barrier to entry that insulates the clients from competition of mine.
4. They enable me to provide more in depth knowledge in a particular industry or problem.
5. Alliances can identify additional clients and opportunities for me with their client base
6. My alliances are smart people and I learn from them. They provide “summaries” of the days important topics that I can then use with my clients to show my “brilliance”.
7. They make me a better consultant from their input on what I do and I reciprocate.
8. They give me someone to talk with and we provide a sounding board for each other.
9. My alliance partners are great people and I just enjoy their company

Yes there are other reasons too but these are the main ones. Thanks for the trigger to me publishing these magic benefits.

John Maver
Maver Management Group

Shama Hyder

Give to get. Listen to be heard. Great audio Robert!

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