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October 08, 2007


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Paul Abrahams

Just want to know more about this topic.Is the information could be applied for B2B business selling to manufacturers or just in service industry?



Shel Horowitz

Without my seven books, I don't think Id *have* a business! Certainly not a national/international business copywriting for a primarily author/publisher clientele (maybe I'd have a few local clients).

The books bring me credibility, certify my expertise, and convince people to hire me.

And if I were trying to get marketing clients in th book industry without at least one book of my own, no one would take me seriously.

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