My Photo

ACTION PLAN MARKETING

« The Christmas Tree Marketing Plan | Main | Avoiding Bad Clients »

October 22, 2007

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Francis Wade

I recently read a book called Exceptional Selling by Jeff Thull that speaks to this issue in brilliant terms (IMHO) by saying that initial meetings are all about determining the depth of the problem, followed by meetings to determine the solution and to present a proposal.

Meredith

This is great advice. I would add that in the pre-selling meeting be listening for ALL the ways you can help them, not just through your services. If you know someone who might be a prospective client, or could fill a vendor or employee need they have - help them out. This is the true basis of "networking" - making friends and helping each other.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)