Everyone asks me this. What should I do next in my marketing? What strategies should I use? What will work best for me?
They forget the most important things: What do you want to accomplish? Where are you right now? Where are your prospects? How clear is your message? What do you already have in place?
Only when you know these things can you determine next steps. Today I worked with someone who's in my Certification Program. He's just launched two very intensive marketing campaigns and wants to know what campaign he should do next.
"Well, how many appointments have you set up with qualified prospects?""About seven."
"And what usually happens when you meet with a prospect?"
"I usually get the business."
"Then your problem very soon is going to be how to manage the business you get. Don't add a campaign, figure out how you can deliver what you're about to sell."
Where are you exactly with your marketing right now? Answer all those questions above. The answers will tell you pretty quickly what you need to do next.
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