My Photo


« The Art of Follow-Up | Main | Anatomy of a Promotion »

July 23, 2007


Feed You can follow this conversation by subscribing to the comment feed for this post.


I'm passionate about sales, and especially in bringing passion into sales. I think that a whole new level of sales is possible if we are fully aware of our bodies. You can join me in this exploration at

Shel Horowitz

Not only can marketing to a niche you're passionate about be a very successful way to market, ut you can also harness that niche for product development research. My seventh book, Grassroots Marketing for Authors and Publishers, is an example: I am very active in the independent publishing community, and I went to its discussion groups and newsletters asking for their single biggest challenge and their best success story. As a result, the book not only contains great tips from some 40 successful book marketers, but also whole chapters that were not in the original outline--but that my audience made it clear needed to be covered.

Shel Horowitz, award-wining author of Principled Profit: Marketing That Puts People First, founder of the Business Ethics Pledge,


I couldn't agree with you more!

I have a new product that is only for affiliates that 'get it'. It's not for those who want to make a quick buck and then move on.

You have to find like-minded people who will promote your product or service with the same passion you do.

In the ned, it's a win win for both parties.

Susan Adams

Scott Birkhead

I know a guy who is a financial planner - his passion is hunting, shooting and dogs. His company is called "Bulls and Bears Financial Outfitters."

He offers monthly short financial seminars at the local skeet shooting range - come learn about financial planning and then get some free time at the skeet range.

Pretty cool.

Moira Bailey

Couldn't agree more Robert as my own experience supports this. Thank you, your timing couldn't have been better.
I recently signed up for a children's charity fundraising cycle ride in Kenya in Nov. 411kms in 5 days. This has required me to get back on my bike after 30 years, be in training and asking people to give to our (my partner has joined me) £8000 target.
Recently I was invited to be one of three speakers at an event hosted by Lehman Brothers in London in my capacity as the Professional Woman's Coach. My ride has become a metaphor for having goals we are passionate about such that we are pulled by the future we've created. Great success and I have been invited back in November to speak again on the outcome. They even moved the date so that it worked out. Back in April I didn't even have a charity I was passionate about. But the advert said 'Life are you living it? Have fun while making a difference' It has given me, as Robert suggests an opportunity to share with people about the ride and it has taken the focus off of me and put it where it belongs - making a difference to others. If you want to know more check out


I am passionate about food and drink producers and try to seek new ones out wherever I go. This year, I decided to combine my obsession with work, and help fast growing food and drink businesses understand better how to woo their customers. Now,all my friends, and my owner friends in both the local deli and healthfood shop know what I do and what I am interested in and point out new companies for me to approach. At a networking function I got talking to a stranger about my passion and - guess what? - he sits on the board of a pie company. So combine your passion with your work, all kinds of great things happen.

The comments to this entry are closed.