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ACTION PLAN MARKETING

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June 11, 2007

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Elinor Stutz

Two tips for promotions:
1) Sell Value.
My products such as the Sales Toolkit were created upon clients asking me questions. I offer my entire product line (how to sell better and grow your business) discounted as opposed to purchasing individual products. The set is frequently sold.

2) Offer Samples.
When I speak, I give away much valuable information for building business and achieving more. People like what they hear and additional sets of products are sold.

Elinor Stutz, CEO of Smooth Sale and Author of "Nice Girls DO Get The Sale: Relationship Building That Gets Results", published by Sourcebooks.

Frank Wehrmann

Just read this and agree wholeheartedly.

The mantra I've used with my clients over the years is this: all we say and all we do helps our customers believe that they have come to the right place. Or the wrong place.

That philosophy helped me build sales and loyalty for some of the world's greatest brands and their advertising agencies.

I recently started my own business and found that it took more time than I had hoped. Cash-flow. Need I say more?

Ironically (or not) my first client is a gentleman I treated well over 18 years ago. When I called him two months ago he still remembered me and we met. I just finished the first of three strategic project for him.

And I'm looking for more clients . . .

My website is:
counterculturecommunications.ca
And I'm also a LinkedIn member. Join me!

Sherrie St. Cyr

Hi Robert,

This focus on building relationships is exactly why you are number 1 on my squidoo lens (www.squidoo.com/life-coach-marketing-product-review) created for people to share their experience with business coaches and products focused on coaches and solo professionals.

For myself, I've noticed that things I did a year ago are only now really starting to pay off in the way I had hoped and planned. If I wasn't in it for the long haul I might as well not have bothered.

Thanks for continually providing good food for thought and action.

Dr. Wanda Crews

Will it float? As I read your thoughts about what does float, the Crews Lens posted on the url, www.emotioninstills.com came to mind to share with you.
Please copy and paste the link

www.emotioninstills.com
Press enter after viewing the preloader.
Enjoy!

kevinmarron

As an actor trying to find more work, I've been following as many of your marketing points as I can - though since I am my product its not always so easy... Convincing directors and casting directors that the final result is better with me on board is so often put down to what they've seen me do before and the old catch 22 of "not enough experience - but how can I get it?" kicks in...

As such, I've been studying and implementing marketing techniques - mostly just to push me to a new level of visibility and distinct professionalism. "If they cant see my work, I'll let me see me when I'm not working and I'll sell them on me then!"

And that's where a marketing plan "that floats" is of supreme importance! Trying to build solid relationships with highly stressed people who know I'm looking for something off them is not an easy task... But by never forcing but staying in touch, letting them know when I'm working, supporting their enterprises and still pointing out to them whenever I could be of benefit I've begun getting regular calls.

Thanks Robert...

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