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« Fire, Ready, Aim Marketing | Main | The Questions Behind the Questions »

July 17, 2006


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Karl McCracken

Mine was getting an ezine out there. It took 30 months (!) to go from a onece-in-a-while fully-on article (typically 3,000+ words) to a fortnightly easy reading article (no more than 700 words).

In the six months this has been running, it's morphed from a pdf download promoted via an email (I use Constant Contact) to a blog (still promoted via email), and now also a podcast companion.

In the next couple of weeks, we'll be launching a second blog/ezine to run on alternate weeks with the current one. This'll be aimed at a slightly different market, and will mean that we're a 'weekly' publisher.

The lesson in this is that it often takes an age to do SOMETHING, but once you've taken the first step, the rest seems easy!


Henning Matthaei

It seemed risky to me to create a webpage on my own. But I had no choice which means no money to pay a professional designer.

So I learned programming while working with the Website Toolkit. The website was growing on so did my skills in coding.

I'm getting great feedback now and - believe it or not - people are asking for my advice how to do internet marketing.

Tim Jackson

I was one of the first to buy the web site tool kit. I worked through the pdf's and audio files - but then did nothing because I wanted to get it just right.

I recently pick up the course again and "just did it" It aint perfect by any means, but at least now I'm getting it out there.

If there is one esson that I have come to earn over the last year or so its that the acronym JFDI is a powerfull one.

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