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ACTION PLAN MARKETING

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June 14, 2006

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Karl McCracken

On Monday I was talking to my busines partner about a problem with our 'audio logo' - it just doesn't work. At the moment it takes probably a minute or two of explanation before people 'get' what it is that they can get from working with us, and that's far too long.

Seems to me that if we go through the process of putting together good, concise answers to the seven questions that Robert suggests we use to kick-off our writing, then the right audio logo just can't help but drop out of the end of the process.

Oh, and on the subject of health / getting fit ... I can really understand how hard it can be some mornings to do the workout. It's a heck of a lot easier if the exercise & fitness is a means to an end, and not an end in itself. So get a bike and start cycling to your more local appointments!

Justin Woolich

I totally agree with the comments about our need as marketers to continue to write.

This is particularly important with web based businesses where writing is your number 1 communication tool.

Pamela Mitchell

Talk about the right topic at the right moment! My big project for today is to outline a new product that I'm planning to offer to my corporate clients. Your questions are going to be invaluable in helping me 'tighten up' my thinking!

Thanks, as always, for a really useful newsletter.

Richard Lane

Great thought-provoking article. I am printing it off, posting it by my computer and will refer to it daily. The writing excercise is hard, but will be well worth the effort.

Thank you for such wonderful information.

Richard Lane

Jeremy Boone

Robert,
CONGRATULATIONS on your decision to becoming more healthy! The best part is you are now one of the few in this country who actually take action and do something about it!

Fanstastic ezine this week!

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