Beyond Intentions

When you finally get out of your own way with the endless stream of negative intentions (which include reasons why not, self-defeating beliefs, limited thinking, and lame excuses) you can actually get around to marketing your business.

It's quite common for Independent Professionals to be so worried about being rejected,doing the wrong thing, offending someone, being comfortable or being "too out there" that there isn't much room to remember what marketing is really about:

"Getting your message out there as widely as possible so that you can serve as many people as you can in the most effective and creative ways imaginable."

So why aren't you...

Consistently improving the messages on your web site so that they communicate powerfully about what you can do for your clients? Instead you put up with a half-baked design and pages with ten bullet points that communicate virtually nothing.

Being in touch with your clients and prospects on a regular basis - ideally every single week - with an eZine or monthly with a mailed newsletter? Instead, you get busy on a project and forget to stay in touch for several months and wonder why the pipeline has dried up.

Speaking, writing articles, delivering teleclasses and becoming a force to be reckoned with? Instead, you're playing it safe, not sticking your head out too far, afraid you might be subject to criticism or ridicule.

It's very easy to come up with reasons why not. I've heard hundreds of them. The thing to realize is that these are all just negative intentions holding you back from realizing your true intentions.

You know, the intentions to make a difference in the world, to really matter, to make an impact, to change something for the better. Instead, we sell out more often than not and do what is "reasonable and acceptable."

It doesn't have to be that way. Time to get back to that daily intention, that powerful act of creating and say to yourself every morning: "This is something that WILL HAPPEN. I don't know how yet, but I'll find a way." Don't you think that's a more fulfilling, enlivening way to run your life and business?

Complete More Clients eZine - Beyond Intentions

This week, please share the following with us:

What kind of results have you proudced when you stopped being reasonable with yourself?

Comments

[Account Deleted]

Robert,
I became unreasonable when using your Website Toolkit.

I went through your process exactly as described, but along the way the vision grew - the intention and my passion took over.

I mapped out the site and talked to some people about it. As it grew to almost 40 pages people told me "You can't do that - you don't know anything about this. Start small instead of wasting all that time"... but my unreasonable vision/intention was to make my first effort fulfill everything that I could see (at that time). It may change down the road, but I was unreasonable (according to "them") and my intention is now getting some great feedback! www.MyReunionCoach.com

Thanks for all you offer us,
Christi Bender, Adoption Reunion Coach

[Al Rider]

Robert,
"Beyond Intentions" is one of your most inspiring letters. It reminds me that no one stands more in the way of my achieving what I desire for others and myself than me. The harm we do to ourselves from non- belief self talk is immeasurable. How can we expect others to believe in us if we doubt ourselves. Thanks!

[Kevin Dervin]

Robert,

I've had several fun things happen in the past week that I credit the power of positive intentions for. I won't bore you or your readers with a list of them, just a reaffirmation that they work.

Your comment about getting out of our own way so you can actually get on with marketing your business reminded me of something. I tell all my clients that I'm very clear about the instant that I became better (i.e., more successful) at marketing. It was when I stopped trying so darn hard and just focused on trying to help my clients solve their problems.

Marketing so often brings up fear of rejection or fear of failure as you suggest. People aren't comfortable with marketing because they think they need to take off their expert hat and put on an uncomfortable "marketing hat". They're looking for perfect marketing phrases and such. But because the stuff they come up with is never perfect, not a whole lot of marketing happens. Forget that...

Staying focused on solving your clients problems fits in perfectly with the concept of positive intentions and what you're saying here.

I don't know if I've been able to express this clearly or not. Bottom line is (1) Focus on how you can solve client's problems and issues. (2) Focus on positive intentions (i.e., great outcomes)... Results will come.

[Cara Lumen]

I love the idea of being unreasonable when it comes to creating an intention. It goes along with Findhorn's Eileen Cady's advice to "Expect the best, do not settle for second best." Creating that shift in consciousness that opens the floodgates to new opportunities and deeper service takes but a second. It's really as simple as saying "yes."

Thank you for all you do and how you share it.

Warmly,
Cara Lumen