Good Information = Easier Selling

Most believe that selling is inherently difficult, an uphill struggle. Explaining what you do and persuading people to do business with you is hard, distasteful work. Well, isn't it?

Well, no it isn't.

If you wholeheartedly embrace the concepts of InfoGuru Marketing, you'll discover that selling becomes a whole lot easier. I just got an email from a past client, Dave DeWalt, with whom I consulted and designed a web site a few years ago. Dave is living proof.

Here is what he told me:

"My marketing program is finally hitting on all cylinders.

"Between the website, eZine, articles, book that comes out next week, and a potential software product, my phone is ringing with "warmed up" prospects. If there is one message I could amplify for my fellow Action Plan followers, it is "stick with it!"

A very big part of successful InfoGuru Marketing is providing the right information. You see, once you have someone's attention and interest, they want to know more. And if you don't give it to them, they'll look elsewhere. They won't give you a chance.

However, If you give them enough (but not too much) over time, they'll stay interested until their need catches up with what you offer, and the phone will start ringing. Those who have willingly consumed your information and are seeking more assistance won't throw up many objections. They'll be more interested in knowing if you can fit them into your busy schedule (as Dave DeWalt is discovering).

Complete More Clients eZine - Good Information = Easier Selling

This week, please share the following with us:

What information have you provided to prospects that made the selling process easier?

Comments

[Malcolm Munro]

Robert I agree. I'm always torn between not giving my subscribers enough and overwhelming them. I've actually sent out less email recently to my various lists and spending more time on my blog. I'm hoping that by getting fewer messages from me, my subscribers will actually look forward to them. Any thoughts?

Malcolm Munro
www.professormal.com

[Karen Nierlich]

Hi Robert,

I can give another glowing testimonial that your marketing formula really does work. I followed your advice closely and it has worked for our business. Marketing and selling get easier the more you do it. People are often sold on the basis of what is on our Web site.

I want to sign up as an affliate but I haven't had time to read the manual. Is there an abbreviated version? Just thought I'd ask.

Congratulations on your many new products and innovations. You are helping many people work for themselves successfully.

Thank you again, Karen

[Joanne Estes]

As the ownere of a Sales & Leadership training company I recognize that generally, people do hate to sell. Yet there are critical skills that accompany the selling aspect of any transaction, regardless of the amount of marketing that's done. My curiosity is...how do others feel about this? How has "our" community of professionals invested time to establish or polish their selling skills? Does marketing relinquish the need for good selling "technique"? I think not, by virtue of what I do. I believe both co-exist; and when you blend the two together there is an even more powerful energy that can be accessed to fully and completely satisfy your client needs. I'd love to hear others perspective on this!! And I'd love to hear how others have blended the two disciplines together. Pursue Your Vision! Joanne Estes