By Robert Middleton - Action Plan Marketing
One of my not-so-productive pastimes is following politics.
It fascinates me to no end. You might say it's the best soap opera on television. Heros, villains, comedy and tragedy all rolled into one big messy melodrama. Live on CNN, FOX and MSNBC five nights a week, plus Sunday morning.
Everyone takes sides and each side turns the other into the most despicable character imaginable. And it's not just about who's right or wrong, it's about who's a deluded moron because of what and who they believe in.
This might be all in good fun when following football, but when our nation's future is at stake, does it really make sense to take things to previously unimagined extremes?
Compromise is nowhere in sight and the opponents are only interested in crushing each other to dust.
Most of us sit on the sidelines, taking sides and cheering our team on as we besmirch the opposition. Very few of us take any constructive action that makes any difference.
There is a parallel to this in your own business.
I don't know about you, but I went into business wanting to make a difference. Sure, I needed to earn a living, but whenever I just focused on money it never worked for me.
When I started writing this eZine about 14 years ago, the business purpose was to gain visibility, grow my list and attract more clients.
But it turned into a lot more than that. It became a mission to help my subscribers be more successful as Independent Professionals. The money became secondary.
I remember years ago exchanging emails with one of my subscribers, Debora Hood, who was really struggling. She couldn't afford my services, not even a copy of the InfoGuru Manual.
I told her to just keep reading the eZine and follow my advice as best she could. And that's what she did. And from struggle came a few wins and then some clients and ultimately a very successful business.
Ultimately she purchased my manual and I think some of my other programs. And what I remember was that I was just as excited about her business as those who were paying me thousands of dollars for hands-on-coaching.
I'm always very happy when someone takes action instead of sitting on the sidelines complaining about their tough circumstances and how it's so hard to market yourself.
Complaining and blaming, in politics and in business, gets you absolutely nowhere except to reinforce your rather limited point of view. And notice how deeply unsatisfying that is.
I could be wrong, but we just may be in for rough times in the economy ahead. I'm not preaching doom and gloom, it's just that the signs aren't very favorable right now.
The question is, what are YOU going to do?
Sit on the sidelines or move into creative action like Debora?
The More Clients Bottom Line: Will you sit on the sidelines, very adamant about why things are such a mess and blaming everyone and everything as things become more challenging, or will you take a page from Debora Hood's book and take one step at a time until you find a way to make things work?
If you're ready to take action, I want to help. I'd like to give away a whole bunch of stuff for free that can help you grow your business, even in tough times.
I've put together a little video that will explain it all. It will also give you some valuable insights about what you need to do right now to start to attract more clients.
Take a look here: