By Robert Middleton - Action Plan Marketing
Today an email from someone triggered a rather frustrated attitude I have about people.
People (including me) say they can't do something a certain way, and essentially it becomes a self-fulfilling prophecy.
- I can't learn it that way
- I need to know this first
- I'm can't make it work because
- I'll feel rejected if this happens
- I don't have time because
- I don't want to look bad
- Writing is hard for me because
- I can't exercise in the mornings because
What bugs me is that all of this is total nonsense, yet we believe it with a religious fervor. We set up a picture of how we want a thing to be and then decide those conditions are impossible, so we then justify not doing it with a clear conscience.
You see, I can't exercise in the morning because if I get up a little late, then I have to exercise for less time than I want. So I'd prefer to exercise in the afternoons after work... but I'm feeling too tired to exercise then...
Of course, I try to conveniently ignore that, and actually believe I'll get around to exercising before too long... if only my back wasn't hurting these days...
The excuses I hear about marketing, I can see much more objectively because I'm not stuck there. From the outside looking in, the things people say sound pretty crazy. Here's one:
"I can't follow your instructions because I want to do it my way."
"Of course, "my way" isn't working to attract any clients, but what the heck, at least I feel comfortable! I'm dong it my way, just like the Frank Sinatra song. Who cares that my marketing is a total loss, a complete and utter failure? I did it my way!"
What can I say? Change is hard. And our little, limited minds make it even harder.
Glad I got this off my chest! Now back to avoiding exercise.
The More Clients Bottom Line: If you make excuses for not doing something, you're just lying to yourself. It's as simple and as painful as that. The question is, do you want results more than the the comfort of avoiding results? Hmmm. Maybe tomorrow.
What excuses do you give for not doing stuff you know you ought to do? Get it off your chest as well. (please, no exercise tips) Let us know on the More Clients Blog by clicking on the Comments link below.