By Robert Middleton - Action Plan Marketing
This past weekend I attended a unique gathering of Entrepreneurs hosted by my friend Bill Baren. It was called: "The Future of Conscious Business Playground."
About 25 of us gathered in San Francisco to explore, in a fun and interactive way, the following questions and topics:
- What is a conscious business?
- How is service more important than money?
- How can money serve a higher purpose?
- What is authentic vs. manipulative selling?
- What's the future of video blogging?
- Selling more seminar seats without selling your soul.
- Online technology that streamlines marketing.
- How does purpose and intention impact marketing?
- Are love and business compatible?
- Is the law of attraction real - how do we use it?
- Ways to partner for fun and profit.
Nobody was there to teach us the answers to these questions.
What we did was come up with the questions ourselves and then broke into groups to explore what we knew or didn't know and how we could take these ideas to build businesses that made a difference while they also made a profit.
Too often business is focused on one main thing:
"How do I make more money in my business?"
It was very clear to me that none of the participants' main business purpose was just to make more money. We all understood that making money was an important component of business, but never the underlying purpose.
What I came away with was a new clarity about how I can better serve my clients. I realized that I needed to make "higher purpose" just as important in my work with clients as attracting more money.
One of the things we came to consensus about was that the two served each other. And that if we didn't make each of these important, our business and lives would be out of balance.
A business that is primarily about making money is a business without a soul. When the bottom line is the only important thing, real service, quality, community involvement, fulfillment and joy get kicked to the curb.
But if your business is only about the "airy fairy stuff" - love, contribution, etc. you may avoid the realities of money, management and marketing and ultimately cease to exist.
The best businesses find ways to combine the two.
I invite you to ask these questions about your business:
- How can I have more fun in my business? How can I make it a game that I love to play everyday, not just because it provides a livelihood but because I get to exercise my creativity?
- How can I transform my relationship to money from one of scarcity to one of sufficiency and abundance? Can I see money as simply a positive reflection of the service I provide?
- How can my business serve me instead of me serving the business? Can I have both my business and my life work? And what would that look like?
- How can I partner with other conscious business owners who have similar goals? How can we support each other in making a bigger difference in the world?
That's just a start. This past weekend we explored these and other questions with great passion and fun. I left with a renewed sense of both purpose and hope.
At the heart, what is your business going to be about? And how are you going to make that real in the world?
The More Clients Bottom Line: Fulfillment in your business means going much deeper than the bottom line. Simply making more money won't bring happiness. Instead, how can you make your business both viable and joyful while you make a contribution that is deep and lasting?
What are you doing to add a more conscious dimension to your business? Please share your answer on the More Clients Blog by clicking on the Comments Link below.