A word you hear bandied around a lot these days is "Recesssion."
A recession, or slowdown in the economy, is part of a natural economic cycle. Things go up, things go down. There are good times economically and not so good times.
No big deal.
I saw a pretty interesting piece on "60 Minutes" last night about the sub-prime mortgage crises. Apparently a lot of greedy mortgage bankers got together with a bunch of irresponsible people and made a big mess of things. Nothing new, really.
Is a recession real?
In a way, yes, the economy is experiencing a bout of flu. But like the flu, it will eventually pass with minimal side effects. If you look at it like that, no problem. You take some precautions, but you don't lapse into hopelessness and despair.
The thing is, words are powerful and sometimes dangerous.
Certain words trigger certain feelings. We hear the word recession in the media over and over, and each time it triggers a little fear, a little uncertainty. Before you know it, many people are making the recession a self-fulfilling prophecy.
There's nothing you or I can really do about this.
Economic fluctuations happen on a very large scale. We don't have control over the media. And we don't have a say in the workings of the federal reserve. We also can't control what other people say or do.
But that doesn't make it hopeless. Far from it.
You can treat this like a wake up call. You, personally, can make a difference for you, your family and business. You can choose what you think and do. You can take creative action.
Part of this is taking control of your marketing.
You can't leave it to chance anymore. Those who practice proven marketing strategies will attract more business than those who don't - especially when times are tight. But you need to choose information you can easily apply to your business.
I've created the following chart to make it easier for you. It will enable you to pick the marketing information that you need most right now that will work for your business. You can't use all this information at once, but one bite at a time.
I've divided it into seven categories.
Marketing Foundation - The most essential information you need to be a better marketer and attract clients consistently.
Get Focused - Information to help you zero in on your ideal prospects and stay organized and on track.
Relationship Building - Information to help you communicate your message and connect with your prospects.
Present Yourself - Information on how to increase credibility through presenting your message powerfully.
Online Presence - Information on leveraging the Internet to give you access to more people and networks.
High Performance - Information on taking your business to a higher level of performance and the rewards that brings.
Selling Skills - Information on turning qualified prospects into paying clients.
Just ask yourself which information you need right now and we have several resources and in-depth information on each to help you choose. Take a look
The More Clients Bottom Line: Don't let yourself be dragged down by talk of a recession. You can use this time as an opportunity to improve your marketing skills and sharpen your competitive advantage. Now is the time to apply proven marketing principles to attract more clients.
What mindset do you adopt when everyone's talking about a recession? Do you get dragged down or do you see it as an opportunity? Please share on the More Clients Blog.