Use a Book to Attract More Business

In last week's eZine, you learned a system for publishing a book in as little as 90 days. You also learned that a book can be the ultimate marketing tool for Independent Professionals.

But you didn't learn how to use that book to get more clients or generate multiple streams of income.

Today I'd like to share some of John Eggen's simple, low-cost and no-cost marketing strategies and tactics you can use to win significant amounts of business with a book.

These strategies are based on John's 27 years of experience in publishing and marketing. They really work.

Strategy #1: Develop Your Book Properly

If you want more clients or multiple streams of income, you must design your book the right way. You must start with the end in mind.

Unfortunately, many authors don't know this. They don't structure their books in a way that will get the attention and credibility they need. So they have failed before they have even begun.

Not only won't they attract much new business, they will have completely wasted a lot of time and energy in writing and producing the book. This doesn't have to happen.

First, it's critical to identify your goals and a plan for the book before you begin writing it. You need to know your target audience and include the information they are seeking.

After deciding on your goals, the plan should include using time-tested formulas to develop your title, design the book cover correctly, and create your content so it tastefully promotes your services and can be repurposed into multiple information product profit-centers.

Jeanna Pool heard about John from me, and used his systems to do these things.

Within 30 days of starting her book, she won two new clients and a $25,000 contract. During the first 12 months following her book's publication, the book caused her business revenues to rocket up 186% (that's almost triple the year before).

In the second year, her revenues continue to climb. She now has multiple streams of income. And she is working fewer hours because her revenues are not totally dependent on providing services by the hour.

Yet none of this would have happened had she not started her book with the end in mind.

Strategy #2: Profit While Writing Your Book

Believe it or not, you don't have to wait until your book is finished to start attracting new clients. In fact, John teaches 14 no-cost tactics you can use starting the first week you begin your book. (Yes, you promote before you publish!)

One technique is to use a proven formula to create a working title. Then you place it in the signature line of your emails using these words: "Author of the forthcoming book ______." Then fill in the blank with your working title.

This often so impresses prospects that they will actually become clients. Here's proof:

This is the same technique Jeanna Pool used to win two new clients and a $25,000 contract--all within 30 days of starting her book.

Laura Cardone also used this technique and just two of the other no-cost tactics. As a result, she brought in $150,000 in new business while still writing the first draft of her book!

Strategy #3: Use Contrarian Marketing to Multiply Results

Most people have heard about the traditional ways to use a published book to generate business. But there are contrarian strategies publishing "insiders" use that can provide even more leverage.

In fact, John's system includes 27 simple low-cost and no-cost tactics to generate business. For many Independent Professionals, these tactics produce all the business they could possibly handle the first few years after publication.

Here's one disarmingly simple tactic that really works:

When you meet people who might be interested in your services, give them a complimentary autographed copy of your book.

History has made a book the ultimate symbol of expertise. If your book was developed with the right kind of title and cover, and with a content strategy that sells your services in a tasteful, low-key manner, then your book will provide you with instant credibility. It will automatically position you as an expert and serve as the ultimate marketing brochure for your services.

Instead of making a small royalty or a slightly larger retail profit on it, your book can turn the prospect into a client and make you thousands instead.

For example, Karilee Wirthlin said she merely used this tactic and a couple of others with her book. She generated $215,000 in new consulting business within the first 12 months after her book was published. Her revenues increased 300% within the first 26 months of publication.

These impressive results came from a small print run of only 600 copies of the book.

And, if you develop your book as John explained to me above, then you can also easily repurpose its content into multiple streams of income. (i.e., e-books, reports, CDs, etc.)

After Bill Jackman's book was printed, he said the credibility it gave him allowed him to increase his speaking fees 900%. He also leveraged the book's content into three niche publications and a software product. As a result, he said, his entire company's revenues doubled within the first 12 months of the book's publication.

By the way, all the book authors whose results I have reported in this article originally heard about John from me. If you are interested in becoming a success story like this, click for more information about John's fast-start publishing system and our free TeleClass tomorrow, Wed., 10/10.

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The More Clients Bottom Line: To attract more business from your book, you must develop it properly and market it effectively. You need to "think outside the book publishing box" and use strategies and tactics that are proven to attract more clients.

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Have you used these and other book marketing strategies to bring in new business? Please share on the More Clients Blog.

Comments

[Paul Abrahams]

Just want to know more about this topic.Is the information could be applied for B2B business selling to manufacturers or just in service industry?

Thanks

Paul

[Shel Horowitz]

Without my seven books, I don't think Id *have* a business! Certainly not a national/international business copywriting for a primarily author/publisher clientele (maybe I'd have a few local clients).

The books bring me credibility, certify my expertise, and convince people to hire me.

And if I were trying to get marketing clients in th book industry without at least one book of my own, no one would take me seriously.