A book can be the ultimate marketing tool for Independent Professionals.
It can establish you as an authority, boost your credibility instantly, attract higher-caliber clients automatically, and generate multiple streams of income.
But most people who start writing a book never even finish it.
My friend, publishing and marketing guru John Eggen, knows this firsthand. He has published internationally-renowned authors like Mark Victor Hansen, Robert G. Allen, and Brian Tracy.
More importantly, he works regularly with Independent Professionals who are authoring and marketing their first book. He sees the struggles they face.
Based on his 27 years of publishing experience, John has streamlined the process of creating a book. His time-tested system enables independent professionals and the owners of professional firms to publish a book in as few as 90 days.
If you want to create your book in 90 days, John shared with me the 8 steps he teaches to do it.
Step #1: Pick Your Topic
There are many ways to choose a topic for a client-attracting book. If you want to save time, just answer this question:
"What information do you possess that, if your business prospects knew you knew it, they'd hire you instantly?"
Answer this question and you will probably have a great topic for your book.
Step #2: Determine Your Strategy
There are many proven methods for structuring a book. A fast one is to organize your content as "101 Ways to _____."
Simply fill in the blank with your topic.
For example, bestselling author and speaker Wayne Dyer wrote a book called "101 Ways to Transform Your Life."
This strategy works no matter what number you start with. Bernard Kamoroff, CPA’s popular book is titled "422 Tax Deductions: For Businesses and Self-Employed Individuals."
His book simply described 422 possible tax deductions.
Step #3: Write or Speak Your First Draft
Next, it is time to create your content.
The average business book is about 50,000 words. After editing that's often about a 168-page book.
Let's break this down even further.
Since the average typed page is 250 words, that means 50,000 words is about 200 typed pages. How will you create 200 typed pages? Here's a secret. You can either write them or speak them into print.
John has found the reason many professionals struggle with writing is simply because they prefer speaking. There are methods to create your content either way.
There is no editing at this point. You only write or speak your first draft. If you choose to write, you would write four pages a day. At that rate, you would complete 200 pages in 50 days.
If you choose to speak your content into print, the math is a little different. Most people speak at least 100 words per minute. At this rate, it takes just 2 1/2 minutes of talk to create one 250-word page.
If you want to create your book in 90 days, then you must dictate or speak four pages a day. At 2 1/2 minutes per page, this is only 10 minutes of talk a day for 50 days.
How will you convert your voice into print?
Among the many ways to do it, you can speak into a digital recorder. Then have the recordings transcribed. This is relatively easy these days and will only cost a few dollars per page.
Step #4: Edit Your Draft
Whether you write or speak your content into print, you will need to get your draft edited. On the 90-day plan, 7 days is allocated for this step. So this brings us to 57 days.
Step #5: Interior design
Next, your edited draft should be typeset. This is how the pages are laid out inside the book. Allocating a week for interior design brings us to 64 days.
Step #6: Cover Design & Cover Copy
Now it is time to design the cover and decide what words will go on the front and back covers.
This is critical because book purchasers buy books based on their covers. There are time-tested formulas for cover copy and design that can make it easy, quick, and effective.
Allocating a week for this step, now we are up to 71 days.
Step #7: Printing
Here you allocate two weeks. This brings us up to 85 days.
Keys to getting all these steps done on schedule are to:
1. Keep your book simple and...
2. Schedule your vendors well in advance.
Step #8: Shipping
Once your book is printed, UPS can ship it almost anywhere in the continental United States in 3-4 days.
If you follow each of the 8 Steps as described above, you will be the author of a new business book in exactly 89 days.
John (the creator of this plan), says about 3% of his clients and members of his program finish a book within 90 days. Most choose his slower-paced 6-month system or the 1-year system. This makes it two to four times easier. And it's still lightning-fast, considering most authors who start a book never even finish it.
Go to this link for more information about John's fast-start publishing system and our free TeleClass next week.
The More Clients Bottom Line: Getting a book written and published doesn't take as long or take as much struggle as you may have thought - if you have a goal, a plan, and a savvy mentor.
Have a success story about how having a book has impacted your business? Please share on the More Clients Blog.