Comments on Mailings That WorkTypePad2007-01-16T01:09:10ZAction Plan Bloghttps://actionplan.blogs.com/weblog/tag:typepad.com,2003:https://actionplan.blogs.com/weblog/2007/01/mailings_that_w/comments/atom.xml/Tracey "Word Doctor" Dooley commented on 'Mailings That Work'tag:typepad.com,2003:6a00d8345339ee69e200d83510bcbc69e22007-01-17T16:54:57Z2007-08-20T15:15:13ZTracey "Word Doctor" Dooleyhttp://www.mediaminister.co.ukOh Lordie, have I had my fair share of 'negative mailings'! Actually, the very first mailing I did to a...<p>Oh Lordie, have I had my fair share of 'negative mailings'!</p>
<p>Actually, the very first mailing I did to a small – around 350 – mailing (to announce the launch of MediaMinister) resulted in a 4.8% response, and one client. Not bad. Especially when you consider that I fancied myself a dab hand at designing, and produced the postcards on my desktop computer! :-)</p>
<p>There wasn't even an offer on the card! So not bad for a first attempt.</p>
<p>Mailing to advertising agencies (one of my core audiences) went belly up, though.</p>
<p>I'd sent a really comprehensive, personalised and thoroughly good e-letter to Creative Directors of many of the top UKs advertising agencies. I had quite a number of responses.</p>
<p>But instead of just concentrating on following up with those interested parties, I went the whole hog - mailing follow-up postcards to everyone I had emailed. Doh!</p>
<p>Of course, the directors just ignored my postcard - save two, who became clients.</p>
<p>So I learned that there is a need for an offer of some kind, that the mailing - as Robert said - is not the time to close any sale, that there is a certain order of doing things, and that you really have to choose your list well!</p>
<p>Happy mailing!</p>
<p>Tracey<br />
</p>Dawud Miracle commented on 'Mailings That Work'tag:typepad.com,2003:6a00d8345339ee69e200d834db19e753ef2007-01-16T11:18:07Z2007-08-20T14:43:09ZDawud Miraclehttp://healthywebdesign.comLooking back over how I used to market my now retired business, it's clear that I wasn't making an offer...<p>Looking back over how I used to market my now retired business, it's clear that I wasn't making an offer that was hard to say no. Usually I would offer a package of sessions for a discount over purchasing them individually. Or I would run a "refer-a-friend, get something" sort of thing. I always had my hopes up that 'this mailing would be the one I got it right.' Never happened. </p>
<p>Thank God, I had a thriving healing practice at the time - with lots of referrals. So didn't need the mailings to be so effective. Can't imagine if I did.</p>