My Photo

ACTION PLAN MARKETING

« The Mailing Challenge | Main | The Green Evangelist »

January 15, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345339ee69e200d83510766f69e2

Listed below are links to weblogs that reference Mailings That Work:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Tracey "Word Doctor" Dooley

Oh Lordie, have I had my fair share of 'negative mailings'!

Actually, the very first mailing I did to a small – around 350 – mailing (to announce the launch of MediaMinister) resulted in a 4.8% response, and one client. Not bad. Especially when you consider that I fancied myself a dab hand at designing, and produced the postcards on my desktop computer! :-)

There wasn't even an offer on the card! So not bad for a first attempt.

Mailing to advertising agencies (one of my core audiences) went belly up, though.

I'd sent a really comprehensive, personalised and thoroughly good e-letter to Creative Directors of many of the top UKs advertising agencies. I had quite a number of responses.

But instead of just concentrating on following up with those interested parties, I went the whole hog - mailing follow-up postcards to everyone I had emailed. Doh!

Of course, the directors just ignored my postcard - save two, who became clients.

So I learned that there is a need for an offer of some kind, that the mailing - as Robert said - is not the time to close any sale, that there is a certain order of doing things, and that you really have to choose your list well!

Happy mailing!

Tracey

Dawud Miracle

Looking back over how I used to market my now retired business, it's clear that I wasn't making an offer that was hard to say no. Usually I would offer a package of sessions for a discount over purchasing them individually. Or I would run a "refer-a-friend, get something" sort of thing. I always had my hopes up that 'this mailing would be the one I got it right.' Never happened.

Thank God, I had a thriving healing practice at the time - with lots of referrals. So didn't need the mailings to be so effective. Can't imagine if I did.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.