Can selling really be effortless? Is it what you do, what you say, what you ask, or what your service is? No, effortless selling has very little to do with any of this. In effortless selling you don't need to convince anyone. People convince themselves.
I finally realized that selling rarely happened in a vacuum. As you know, it's almost impossible to just call someone up and sell them on your services. They have to be warmed up first. They need to know something about what you offer.
They need to be exposed to MARKETING.
As a result of this realization, I started marketing myself like there was no tomorrow. I networked, gave talks, hosted events, created brochures, sent out newsletters, gave stuff away. I was out there. I warmed up my prospective clients through marketing. Still do.
When someone showed interest I set up a time to talk and the sales process began. And almost everyone I spoke with became a client. You see, they had already pre-sold themselves before I even talked to them.
All I had to do was get out of the way and see if I could really help them or not. And now my questions had a different purpose. I just needed to determine if the prospect was sufficiently motivated and if my service was right for them.
Complete More Clients eZine - The Art of Effortless Selling
This week, please share the following with us.
What ways have you discovered to make selling effortless?